Shopify Design & Development Agency

Premium Ecommerce

Playceholdr is a New Zealand Ecommerce agency specialising in UI/UX website design, custom solutions and Shopify Plus & BigCommerce development.

Built to last, not to patch. We design E-commerce solutions that solve real problems, scale with purpose and serve both business and customer.

Arcina ORi

mother made

Brigid McLaughlin

Founder & Designer

"Playceholdr were a pleasure to work with; as for the first time I felt we had eCommerce partners who wanted to build an eCommerce store of excellence as much as we did."

Todd McSweeney

General Manager

"Playceholdr consistently demonstrated strong technical expertise and had a great ability to break down complex issues into simple, understandable terms."

Esther Ng

Founder & CEO

"Playceholdr completely got what I was trying to do with the brand and turned it into a site that not only looks amazing but actually performs."

Laura Boland

Marketing Director

"From the very first conversation, the team at Playceholdr impressed us with their transparency, deep expertise, and thoughtful communication."

Thriving in Ecommerce demands forward-thinking and cohesive digital strategies.

Ecommerce Consulting

Shopify Backend Consulting
Operational Workflow Optimisation
App & Systems Architecture
Integration Consulting
Store Setup Audits
Technical Growth Strategy

Ecommerce consulting for brands that need stronger operational foundations, not just front-end changes. We help refine Shopify backend setup, review app and systems architecture, and improve the workflows that connect your store to the wider business.

Strategy

Strategic Planning
Brand Strategy
eCommerce Strategy
Data & Analytics
Customer & UX Research
User Journey Mapping
Feature Prioritisation

Good strategy is about clear decisions and direction. We help you align your eCommerce strategy to revenue goals, customer behaviour, and operational reality so execution is focused and effective.

Visual Identity

Brand Identity
Competitor Analysis
Creative Direction
Brand Positioning
Design Guidelines

Visual identity is about clarity and consistency. We design brand systems that feel considered, scale with your business, and translate cleanly across digital and eCommerce.

Ecommerce Website Design

Discovery & Research
Interface Design
UX Design
Information Architecture Structure
Prototyping
Content & Campaign Design

Shopify design is about more than how a store looks. It is a specialised part of e-commerce that focuses on how customers move through your site, find products, understand what they are buying, and get to checkout with less friction. We design practical, well-considered store experiences that support conversion, improve usability, and help brands grow.

Ecommerce Website Development

Shopify Website Development
BigCommerce Website Development
Solution Architecture
Responsive Web Development
Replatforming
Site & Data Migration
API Intergration
Third-Party App Intergration
Quality Assurance

Our Shopify development is custom-built to suit how your business actually operates. We prioritise admin accessibility and flexibility, reducing reliance on developers while delivering a platform that supports customers, operations, and growth.

B2B Ecommerce

Shopify Plus B2B
BigCommerce B2B
B2B Portal Development
ERP Integration
Trade Account Architecture
Wholesale Ordering UX

B2B e-commerce services for brands that need more than a standard online store. We help wholesalers, manufacturers, and trade businesses build robust B2B experiences on Shopify Plus and BigCommerce, combining clean UX with the operational logic needed for pricing, accounts, integrations, and scale.

Ongoing Support

Post Launch Support & Optimisation
Conversion Rate Optimisation
Monthly Consultancy Services
Training Sessions
eCommerce Education

We partner with fast-growing brands where the work doesn’t stop at launch. Our support is ongoing and iterative, focused on optimisation, improvement, and keeping the platform aligned with the direction of the business.