Prix Workshop

Playceholdr brought Prix Workshop’s bold brand identity online, translating its world of gaming, cars, and individuality into a refined digital experience. We reimagined their Shopify store to express the same energy, edge, and attitude that define the brand.

Date

June 2023

Location

Sydney, Australia

Client

Prix Workshop

Scope

Discovery + Research
eCommerce UX + UI
Visual Identity
Branding Guidelines
Website Development
Site + Data Migration

Founded in 2018 by Esther Ng, Prix Workshop is a women’s fashion label blending streetwear energy with futuristic, tech-inspired design. Known for its limited-edition drops and global online following, the brand has built a strong identity rooted in individuality and experimentation.

Playceholdr partnered with Prix to refine their eCommerce experience and align the online store with the brand’s next phase of growth. We redesigned the Shopify storefront with a sharper visual direction, improved UX/UI, and enhanced navigation to support high-traffic collection launches. Our team also strengthened performance, restructured content architecture, and optimised the site for international growth and long-term scalability.

Prix Workshop homepage design

Founded in 2018 by Esther Ng, Prix Workshop is a women’s fashion label blending streetwear energy with futuristic, tech-inspired design. Known for its limited-edition drops and global online following, the brand has built a strong identity rooted in individuality and experimentation.

Playceholdr partnered with Prix to refine their eCommerce experience and align the online store with the brand’s next phase of growth. We redesigned the Shopify storefront with a sharper visual direction, improved UX/UI, and enhanced navigation to support high-traffic collection launches. Our team also strengthened performance, restructured content architecture, and optimised the site for international growth and long-term scalability.

Conversion rate

+96%

Refined UX and UI turned design into direction. Every layout, interaction, and detail was shaped to feel intuitive, creating a flow that feels natural from start to checkout.

Average order value

+33%

Turning single purchases into fuller baskets. Through data-led design, we built an experience that encouraged exploration and higher order value.

Conversion rate

Esther Ng

Founder & CEO

"Working with Playceholdr has been such a great experience. They completely got what I was trying to do with the brand and turned it into a site that not only looks amazing but actually performs. Since launch, it’s made a real difference to our sales and how customers engage with us. What I’ve appreciated most is that they didn’t just disappear after the build, they’ve stuck around, helped us think through our ecom strategy, brought ideas to the table, and made small changes that’ve had a huge impact on conversion. They’ve also helped us untangle some legacy stuff that honestly felt impossible to deal with before. They’re the best I’ve worked with, and I genuinely wouldn’t go anywhere else for my e-commerce needs."

Responsibe mobile view of prix workshop's shopify website designs
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