Insights
Shopify preorders need more than a product page message
A reliable Shopify pre-order setup needs to keep the product page, cart, payment arrangement, confirmation email and fulfilment process consistent. Changing a button to say “Pre-order” communicates an intention, but...
The story behind Playceholdr: Notes from the Founder
I started Playceholdr with a fairly simple belief: an eCommerce agency should be able to deliver great design, great development and great project delivery. All three. Consistently. Having worked across...
Custom Shopify Theme vs Existing Theme
When a custom Shopify theme is worth the investment A custom Shopify theme is worth considering when the way a business sells cannot be handled cleanly by an existing theme....
Shopify Theme Updates: What They Actually Mean & When You Need One
Being told your Shopify theme is outdated doesn't necessarily mean you need a new website. This guide explains what a Shopify theme update actually changes, how it differs from Shopify...
Selling to Australia From a New Zealand Shopify Store: GST, Duties and Setup (2026)
A practical 2026 guide for New Zealand Shopify brands selling into Australia: Australian GST on low value goods, duties and ANZCERTA, AUD pricing, Shopify Markets vs a separate Australian store,...
How Much Does a Shopify Website Cost in NZ? (2026 Guide)
A realistic 2026 guide to Shopify website costs in New Zealand, from theme-led builds through to custom agency projects, Shopify Plus, migrations and ongoing costs.
Cin7 Shopify Integration in New Zealand: How Cin7 Core and Omni Work With Shopify
Cin7 Shopify Integration NZ: Core vs Omni Guide Cin7 is one of the more common inventory management platforms we come across in the New Zealand ecommerce market. So if you're...
What happened to UCP and llms.txt?
For a while, it felt like every conversation about AI and ecommerce was heading in the same direction. Websites were going to need new infrastructure built specifically for AI. Shopify...
What Does Good Ecommerce Consultancy Actually Look Like?
At the heart of our consultancy style is the idea of being customer first. But “customer first” is one of those phrases that gets used so often that, on its...
Best Shopify Agencies in New Zealand (2026)
Best Shopify Agencies in New Zealand (2026) Choosing a Shopify agency is a bit like asking what the best chess move is. There isn't one universally correct answer. The best...
How Long Does a Shopify Project Really Take?
How Long Does a Shopify Project Take? Realistic Timelines for Shopify Redesigns & Migrations If you've ever asked a Shopify agency how long a project will take, you've probably heard...
7 Things Every Luxury Fashion Brand on Shopify Should Be Doing
How Luxury Fashion Brands Can Perform Better in E-commerce? How do you increase revenue for a luxury fashion brand online? It is the million-dollar question that e-commerce agencies and brands...