Insights
7 Things Every Luxury Fashion Brand on Shopify Should Be Doing
How Luxury Fashion Brands Can Perform Better in E-commerce? How do you increase revenue for a luxury fashion brand online? It is the million-dollar question that e-commerce agencies and brands...
EU Directive 2023/2673: What the New Online Withdrawal Function Means for Shopify Retailers
From 19 June 2026, EU Directive 2023/2673 introduces a new requirement for online retailers selling to consumers in the European Union. Where a right of withdrawal exists, customers need to...
Is Shopify Plus Worth It? The Honest Answer for Australian Brands
Every few weeks, a client asks us whether they should move to Shopify Plus. And more often than people expect from an agency that builds on Shopify all day, our...
Shopify Now Lets Merchants Turn Off Automatic Hreflang Tags.
Why Shopify Markets Makes Hreflang Control More Important Shopify has introduced a new setting that allows merchants to turn off the platform’s automatically generated hreflang tags directly from the Shopify...
Why Your Ecommerce Conversion Rate Might Be Misleading
Why Ecommerce Conversion Rate Can Be a Misleading Metric Conversion rate is one of the first metrics most ecommerce teams look at. Sales are down, so the conversion rate gets...
Why Invest in a New Ecommerce Website
What's the Point in Investing in a New Website? It's a fair question. We hear a version of it from New Zealand brand owners all the time, usually ones...
Multi-Location Fulfillment in Shopify: What Growing Ecommerce Brands Need to Consider
Multi-Location Fulfillment Is Where Shopify Strategy Meets Operations Multi-location fulfillment is one of those problems that usually appears when an ecommerce brand is doing well. At the beginning, fulfillment is...
Do Australian Ecommerce Brands Still Need a Shopify Agency?
Every agency conversation right now ends up in the same place. Someone across the table — a founder, a head of digital, a curious ecommerce manager — leans forward and...
Why AI Won’t Replace Good Shopify Agencies, But Will Expose Bad Ones
Just because you can build it does not mean you should There is a question I have been asked a lot recently: Will AI replace Shopify agencies? I...
Why More Enterprise Brands Are Moving to Shopify Plus
Why More Enterprise Brands Are Moving to Shopify Plus For a long time, Shopify was seen as the platform for startups, direct-to-consumer brands, and fast-moving online stores. Magento, Salesforce Commerce...
What Australian Brands Need to Know Before They Replatform
The Honest Truth About Migrating to Shopify: What Australian Brands Need to Know Before They Replatform In over a decade of building ecommerce sites for Australian brands, we've overseen migrations...
Migrating to Shopify from Magento or WooCommerce: Why It’s Usually Worth It
Migrating to Shopify from Magento or WooCommerce: Why It’s Usually Worth It Replatforming is a big decision. Moving from Magento or WooCommerce to Shopify can feel like a major...