Insights
How Much Does a Shopify Website Cost in NZ? (2026 Guide)
A realistic 2026 guide to Shopify website costs in New Zealand, from theme-led builds through to custom agency projects, Shopify Plus, migrations and ongoing costs.
Cin7 Shopify Integration in New Zealand: How Cin7 Core and Omni Work With Shopify
Cin7 Shopify Integration NZ: Core vs Omni Guide Cin7 is one of the more common inventory management platforms we come across in the New Zealand ecommerce market. So if you're...
What happened to UCP and llms.txt?
For a while, it felt like every conversation about AI and ecommerce was heading in the same direction. Websites were going to need new infrastructure built specifically for AI. Shopify...
What Does Good Ecommerce Consultancy Actually Look Like?
At the heart of our consultancy style is the idea of being customer first. But “customer first” is one of those phrases that gets used so often that, on its...
Best Shopify Agencies in New Zealand (2026)
Best Shopify Agencies in New Zealand (2026) Choosing a Shopify agency is a bit like asking what the best chess move is. There isn't one universally correct answer. The best...
How Long Does a Shopify Project Really Take?
How Long Does a Shopify Project Take? Realistic Timelines for Shopify Redesigns & Migrations If you've ever asked a Shopify agency how long a project will take, you've probably heard...
7 Things Every Luxury Fashion Brand on Shopify Should Be Doing
How Luxury Fashion Brands Can Perform Better in E-commerce? How do you increase revenue for a luxury fashion brand online? It is the million-dollar question that e-commerce agencies and brands...
EU Directive 2023/2673: What the New Online Withdrawal Function Means for Shopify Retailers
From 19 June 2026, EU Directive 2023/2673 introduces a new requirement for online retailers selling to consumers in the European Union. Where a right of withdrawal exists, customers need to...
Is Shopify Plus Worth It? The Honest Answer for Australian Brands
Every few weeks, a client asks us whether they should move to Shopify Plus. And more often than people expect from an agency that builds on Shopify all day, our...
Shopify Now Lets Merchants Turn Off Automatic Hreflang Tags.
Why Shopify Markets Makes Hreflang Control More Important Shopify has introduced a new setting that allows merchants to turn off the platform’s automatically generated hreflang tags directly from the Shopify...
Why Your Ecommerce Conversion Rate Might Be Misleading
Why Ecommerce Conversion Rate Can Be a Misleading Metric Conversion rate is one of the first metrics most ecommerce teams look at. Sales are down, so the conversion rate gets...
Why Invest in a New Ecommerce Website
What's the Point in Investing in a New Website? It's a fair question. We hear a version of it from New Zealand brand owners all the time, usually ones...