Copini Beauty
Playceholdr helped Copini launch a fast-growing Australian beauty brand with a fully custom Shopify build. We reimagined their design, UX, and performance to support rapid growth.
Date
June 2026
Location
Sydney, Australia
Client
Copini Beauty
Scope
Discovery
eCommerce UX + UI
Visual Identity
Branding Guidelines
Website Development
Shopify Platform
Founded by Casey James, Copini is a fast-growing Australian beauty brand creating next-generation makeup essentials with clean ingredients and multifunctional design. Built on the belief that beauty is better shared, the brand makes routines effortless, smart, swipe-and-go products made for people going places.
We designed and developed a fully bespoke Shopify theme from scratch, crafting a distinct visual identity and UX built around Copini's community-led ethos. The rebuild delivered a faster, cleaner, and more intuitive shopping experience, with significant page speed improvements that elevated both performance and brand presence.
Founded by Casey James, Copini is a fast-growing Australian beauty brand creating next-generation makeup essentials with clean ingredients and multifunctional design. Built on the belief that beauty is better shared, the brand makes routines effortless, smart, swipe-and-go products made for people going places.
We designed and developed a fully bespoke Shopify theme from scratch, crafting a distinct visual identity and UX built around Copini's community-led ethos. The rebuild delivered a faster, cleaner, and more intuitive shopping experience, with significant page speed improvements that elevated both performance and brand presence.
