Copini Beauty
Playceholdr helped Copini reimagine their website design, UX and performance to support rapid growth.
Date
June 2026
Location
Sydney, Australia
Client
Copini Beauty
Scope
Discovery
Website Design
Website Development
Custom Theme Development
Shopify Platform
Founded by Casey James, Copini is a fast-growing Australian beauty brand creating next-generation makeup essentials with clean ingredients and multifunctional design. Built on the belief that beauty is better shared, the brand makes routines effortless, smart, swipe-and-go products made for people going places.
We designed and developed a bespoke Shopify website for Copini showcasing a considered ecommerce experience. The website project focused on UX, responsive behaviour and performance, creating a faster, cleaner and more intuitive shopping journey across desktop and mobile.
Founded by Casey James, Copini is a fast-growing Australian beauty brand creating next-generation makeup essentials with clean ingredients and multifunctional design. Built on the belief that beauty is better shared, the brand makes routines effortless, smart, swipe-and-go products made for people going places.
We designed and developed a fully bespoke Shopify theme from scratch, crafting a distinct visual identity and UX built around Copini's community-led ethos. The rebuild delivered a faster, cleaner, and more intuitive shopping experience, with significant page speed improvements that elevated both performance and brand presence.
