Arcina Ori

Playceholdr helped Arcina Ori expand from a boutique label into a fast-growing fashion brand. We redefined their digital presence and built the foundation for scalable growth.

Date

October 2023

Location

Sydney, Australia

Client

Arcina Ori

Scope

Discovery
eCommerce UX + UI
Visual Identity
Branding Guidelines
Website Development
Shopify Plus

Founded in 2020 by Zoe Calodoukas, Arcina Ori brings vintage-inspired design into the present with structure, softness, and intent. The brand’s collections reflect quality, consciousness, and contemporary femininity..

Arcina Ori approached the studio looking to partner with an eCommerce team to elevate and transform their digital footprint. We crafted a distinct digital visual identity, designed new UX/UI features, and developed a full Shopify Plus website. Our team ensured that the Shopify platform was optimized for performance, delivering a interactive shopping experience while enhancing the brand’s online presence.

Arcina Ori Australian fashion Shopify category page UI design
Arcina Ori Australian fashion lifestyle editorial

Founded in 2020 by Zoe Calodoukas, Arcina Ori brings vintage-inspired design into the present with structure, softness, and intent. The brand’s collections reflect quality, consciousness, and contemporary femininity..

Arcina Ori approached the studio looking to partner with an eCommerce team to elevate and transform their digital footprint. We crafted a distinct digital visual identity, designed new UX/UI features, and developed a full Shopify Plus website. Our team ensured that the Shopify platform was optimized for performance, delivering a interactive shopping experience while enhancing the brand’s online presence.

Average Order Value

+41%

We reimagined the customer journey to reward curiosity and intent, proving that when experience improves, so does the cart size.

Total Orders

+156%

Growth came from precision, not noise. Clearer journeys, faster paths to purchase, and design that made choosing feel effortless.

Average Order Value

Zoe Calodoukas

Founder & Designer

“We had a great experience working with playceholdr on our website redesign. Audrina took our inspiration and created an on-brand representation of changes that aligned beautifully with our website imagery. The team were attentive to make sure changes were made by our due date and executed them with enough time for anything we needed to tweak prior to go-live day. Overall had a great experience and so happy with the outcome of our new website. Thanks again team!”

Arcina Ori Australian fashion Shopify UGC section design
Arcina Ori Australian lifestyle editorial