Brigid McLaughlin

Playceholdr transformed Brigid McLaughlin’s digital presence with a full re-platform to Shopify. The new site brings modern design and functionality together to reflect the brand’s artistry and sustainable values.

Date

November 2023

Location

Sydney, Australia

Client

Brigid McLaughlin

Scope

Discovery + Research
eCommerce UX + UI
Visual Identity
Branding Guidelines
Website Development
Re-platform
Site + Data Migration

Brigid McLaughlin is a niche sustainable fashion company based in Haberfeild Sydney producing two brands: Brigid McLaughlin, and a resort line, Porcelain. Designed in Australia, both brands are committed to revolutionising the fashion industry through thoughtful practices, artisanal materials and an innovative mindset that redefines Australian style. Their ethos is simple: quality artisanal clothing produced ethically and sustainable.

Our studio was engaged to redesign the full website, migrate Brigid McLaughlin to Shopify and introduce new eCommerce features for a more streamlined user experience.

Brigid McLaughlin fashion Shopify category page design
Brigid McLaughlin fashion lifestyle campaign

Brigid McLaughlin

Founder & Desginer

"I have no hesitation in recommending playceholdr for any eCommerce design and build projects. They were a pleasure to work with; as for the first time I felt we had eCommerce partners who wanted to build an eCommerce store of excellence as much as we did. Alex managed the build and was able to co-ordinate and explore the best and most economic solutions for my company. Audrina designed a modern new look for our eCommerce presence that exceeded our expectations. As a team they strove to deliver the best possible eCommerce experience for my clientele and brought it in on time and within budget."

Brigid McLaughlin is a niche sustainable fashion company based in Haberfeild Sydney producing two brands: Brigid McLaughlin, and a resort line, Porcelain. Designed in Australia, both brands are committed to revolutionising the fashion industry through thoughtful practices, artisanal materials and an innovative mindset that redefines Australian style. Their ethos is simple: quality artisanal clothing produced ethically and sustainable.

Our studio was engaged to redesign the full website, migrate Brigid McLaughlin to Shopify and introduce new eCommerce features for a more streamlined user experience.

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