Mother Made
Playceholdr helped Mother Made bring their mushroom-powered ethos to life online. The new Shopify store blends calm sophistication with an energetic edge that reflects the brand’s bold approach to wellness.
Date
January 2024
Location
Auckland, New Zealand
Client
Mother Made
Scope
Discovery + Research
eCommerce UX + UI
Visual Identity
Branding Guidelines
Website Development
Mother Made is a New Zealand company, co-founded by Emily Blanchett and Jessica Clarke. Together, the duo is pioneering the charge for medicinal mushrooms in Aotearoa through their creation of mushroom-centric wellness powders and supplements. Every product is 100 percent natural and organic, is third party tested and contains no fillers or additives.
We had an absolute blast working alongside Emily and Jess, breathing new life into their brand and invigorating their eCommerce store with a new level of energy. We achieved a blend of sophistication, nature-centric elements with a touch of daringly cool, reflecting the essence of one of Mother Nature’s minutiae marvels - the mushroom and also the founders themselves.
Mother Made is a New Zealand company, co-founded by Emily Blanchett and Jessica Clarke. Together, the duo is pioneering the charge for medicinal mushrooms in Aotearoa through their creation of mushroom-centric wellness powders and supplements. Every product is 100 percent natural and organic, is third party tested and contains no fillers or additives.
We had an absolute blast working alongside Emily and Jess, breathing new life into their brand and invigorating their eCommerce store with a new level of energy. We achieved a blend of sophistication, nature-centric elements with a touch of daringly cool, reflecting the essence of one of Mother Nature’s minutiae marvels - the mushroom and also the founders themselves.
