Yes Mila
From pre-launch to scale, Playceholdr built Yes Mila’s Shopify Plus presence and eCommerce systems from scratch. We created a complete digital foundation for a brand made to grow.
Date
October 2025
Location
Christchurch, New Zealand
Client
Yes Mila
Scope
Discovery
eCommerce UX + UI
Visual Identity
Shopify Plus Platform
Branding Guidelines
Website Development
ERP Integration
Loyalty Program
Yes Mila creates children’s clothing designed for real life, built for play, movement, and comfort that lasts.
Playceholdr has partnered with Yes Mila since day zero, long before their first launch. We built their entire digital foundation on Shopify Plus, shaping every layer of their eCommerce ecosystem. From custom storefront design and development to back-end systems, we set up a platform capable of scaling with the brand’s growth.
Our work extended beyond the store itself. We integrated ERP for streamlined operations, connected fulfilment and inventory workflows, and established loyalty and marketing systems to create a unified customer experience. Every part of their online presence, from product architecture to post-purchase flow, was designed to support a fast-growing Shopify Plus brand built to last.
Playceholdr has partnered with Yes Mila since day zero, long before their first launch. We built their entire digital foundation on Shopify Plus, shaping every layer of their eCommerce ecosystem. From custom storefront design and development to back-end systems, we set up a platform capable of scaling with the brand’s growth.
Our work extended beyond the store itself. We integrated ERP for streamlined operations, connected fulfilment and inventory workflows, and established loyalty and marketing systems to create a unified customer experience. Every part of their online presence, from product architecture to post-purchase flow, was designed to support a fast-growing Shopify Plus brand built to last.
