Vertical / Kids & Family
New Zealand + Australia
Spotlight
April 2025
Harlequin Kids came to us on Magento. We moved the catalogue and the customer data onto Shopify, rebuilt the storefront and connected it to the ERP that runs the stock.
The brand identity and guidelines were built alongside the site rather than bolted on afterwards.
Discovery + Research + Website Design + Visual identity + Website development + ERP integration + Site & data migration
01
A parent arrives knowing a birthday and a shoe size, not a collection name. The catalogue has to be navigable by age and size before anything else.
02
Kids brands sell through boutiques and department stores as well as their own site. Account pricing and buyer ordering belong on the same store.
03
All three brands here run on an ERP. If Shopify and the warehouse disagree, you oversell a size that only existed in one of them.
04
Gifting is a large share of the category. Gift messaging, shipping to a different address and buying without seeing a price all have to work.
05
Much of the catalogue is bought for a child who is not there to try anything on. Clear size guidance and a painless exchange decide whether the order sticks.
06
Age suitability, standards and warnings need a proper place on the product page, not a line buried in the description.
Children grow out of everything. The next size up is a purchase the parent already knows is coming, so repeat buying is the normal state here rather than something you have to manufacture.
Store credit is the part that makes them come back to you instead of starting again somewhere else. A balance sitting in an account is tangible in a way a points total is not.
We build and sell a Shopify loyalty app that issues store credit, so the programme can be set up as part of the build rather than added a year later. Yes Mila has run one since launch.
A premium scooter brand of more than two decades, selling to families and commuters. We moved their B2B ordering portal off BigCommerce onto Shopify Plus, documenting the wholesale requirements first.
Shopify Plus B2B + ERP integration + Site & data migration
Childrenswear built for play and movement. We worked with Yes Mila from before their first launch, building the brand and the store together on Shopify Plus.
Shopify Plus + ERP integration + Loyalty programme
A full move off Magento, with the catalogue and customer data migrated and the storefront rebuilt around how the range is actually browsed.
Site & data migration + Ecommerce UX & UI + ERP integration
Approach
Kids brands live on trust. The identity work sits alongside the build on every project here, not after it.
If you have a brand team, we work to their guidelines. If you do not, we build them.
Harlequin Kids came off Magento. Micro Scooters came off BigCommerce. In both cases the hard part was not the design, it was moving the catalogue and the account data without losing the stock accuracy or the search visibility.
We map every old URL before launch, because that is the failure that costs the most and shows up the fastest.
Around how people actually shop it, which is by age and size rather than by collection. We model age bands and size runs as filterable attributes so a parent can get to the right products in one step, and keep the product options free for colour and fit.
Yes. Shopify B2B supports company accounts, price lists and buyer-specific catalogues on the same store as the consumer site. We built Micro Scooters' wholesale ordering portal on Shopify Plus B2B after moving it off BigCommerce.
Yes, and in this category you usually have to. All three brands on this page run an ERP behind the store. We scope which system owns each field first, because overselling a size happens when Shopify and the warehouse both think they are the source of truth.
Yes. Harlequin Kids was a full Magento to Shopify move, with the catalogue and customer data migrated across. Magento stores tend to carry years of custom attributes and URL structures, so the mapping work is where the time goes.
Not if every old URL is mapped to a redirect before launch. Shopify's URL structure is fixed, so product, collection and blog paths all change. One trap worth knowing: Shopify will not redirect paths beginning /shop, /cart, /orders, /services or /apps, which matters because some platforms put the shop index at /shop.
Gifting is a real share of kids revenue, so we treat it as a path rather than an add-on: gift messaging at checkout, shipping to an address other than the billing one, and the option to leave prices off the packing slip.
Yes. Micro Scooters runs multi-site. Shopify Markets handles currency, pricing and domains for most cases, and separate storefronts make sense when the catalogue or the wholesale terms genuinely differ by region.
In a structured field on the product, not buried in the description. Age suitability and any applicable standards or warnings should render consistently on every product page and stay editable without a developer.
Yes. We build and sell a Shopify loyalty app that issues store credit, which fits this category because children outgrow their sizes and the next purchase is already coming. Credit gives a parent a tangible reason to return rather than start again elsewhere. Yes Mila has run a loyalty programme since launch.
