Prix Workshop
Esther Ng's women's label blends streetwear with tech-inspired design. Migrated and rebuilt.
96% conversion rate + 33% average order value · [CONFIRM WINDOW]
Vertical / Fashion & Apparel
Shopify forFashion & Apparel
Clients
Sydney + Auckland + New York
Spotlight
Sydney, Australia / October 2023
Arcina Ori
Rebuilt for scale.
Founded in 2020 by Zoe Calodoukas, Arcina Ori makes vintage-inspired womenswear. We rebuilt the site on Shopify Plus as the label moved out of boutique scale.
Discovery + Ecommerce UX & UI + Visual identity + Branding guidelines + Shopify Plus development
41%
Average order value UPLIFT
[12 MONTHS POST GOLIVE]
156%
Total orders UPLIFT
[12 MONTHS POST GOLIVE]
What breaks in fashion ecommerce
01
Variant sprawl
Size by colour by fit hits Shopify's option limit faster than any other category. We structure the catalogue so it scales past the first collection.
02
Returns and exchanges
We build exchange-first returns, so more of the revenue stays in the business.
03
Collections that read as collections
Lookbook to product journeys, editorial layouts and drop pages, so browsing reads as the brand.
04
Wholesale beside DTC
Linesheets, account pricing and buyer ordering on the same store as the consumer site.
05
Drops and limited releases
Queueing, accurate inventory and a checkout that holds up under launch traffic.
06
Multi-brand structures
One business, several labels. Brigid McLaughlin runs alongside a separate resort line on the same foundation.
Fashion is harder to build than most categories.
One style becomes forty variants once size and colour multiply. Returns are a core part of the business, not an edge case.
The collection has to read as a collection, not a grid of thumbnails. And the brand has to survive the build.
We have built for vintage-inspired tailoring, sustainable resort wear, techwear and ravewear. The same problems in each.
Brigid McLaughlin
A sustainable fashion house in Haberfield running two labels. Full replatform to Shopify with site and data migration, both brands on one build.
Re-platform + Site & data migration + Visual identity
Techni Studio
Ravewear for electronic music culture. Migrated and rebuilt.
Site & data migration + Ecommerce UX & UI
Questions
How do you handle size, colour and fit variants on Shopify?
Shopify limits how many options a product can carry, and fashion hits that limit sooner than most categories. We model the catalogue around how the label merchandises, so size and fit do not use up the options you need for colour. Where a style needs more, we split it across linked products.
Can we run wholesale linesheets alongside our DTC store?
Yes. Shopify B2B supports company accounts, price lists and buyer-specific catalogues on the same store as the consumer site. Wholesale buyers log in and see their own pricing and ordering flow.
Can one Shopify store support two labels?
Usually. We built Brigid McLaughlin's main label and its resort line on one Shopify foundation, with separate collection structures and navigation. Whether one store or two is right depends on how separate the catalogues, pricing and fulfilment need to be.
How do you handle returns and exchanges for apparel?
We build exchange-first flows, so the default path offers a different size or colour before a refund. That keeps more of the revenue in the business and reduces the support load.
Do you build the brand identity as well as the site?
Yes. Every fashion project we have shipped included visual identity and brand guidelines alongside the development. If you already have a brand team, we work to their guidelines instead.
Can you migrate our store without losing search rankings?
Rankings hold when every old URL is mapped to a redirect before launch. Shopify's URL structure is fixed, so product, collection and blog paths all change. One trap worth knowing: Shopify will not redirect paths beginning /shop, /cart, /orders, /services or /apps, which matters because WooCommerce puts its shop page at /shop.
How do you handle seasonal drops and limited releases?
Queueing, accurate inventory and a checkout tested under load. We stage the launch so the store is not seeing that traffic pattern for the first time on the day.
How long does a fashion ecommerce build take?
It depends on catalogue size, integrations and whether it is a replatform. We scope it in discovery and give you a dated plan before the build starts.
Do you work with labels outside Australia and New Zealand?
Yes. Techni Studio is based in New York. We work remotely with labels wherever they sell.