Pointer & Hound
Playceholdr brought Pointer and Hound’s community concept to life with a custom Shopify app. The Pack connects customer submissions, dog profiles and product discovery within their existing store.
Date
June 2026
Location
Chirstchurch, New Zealand
Client
Pointer & Hound
Scope
Shopify Custom App
React + TypeScript
Shopify Polaris
PostgreSQL
Cloudflare R2
Slack + Klaviyo
Pointer and Hound wanted to help customers find the right fit by seeing their products on dogs similar to their own. The Pack turns customer photos, dog measurements and purchase history into a browsable directory within the existing Shopify store.
Playceholdr shaped the requirements into a detailed scope and solution before building the custom app. Customers submit profiles through their existing Shopify accounts, with purchased products available to select. An admin dashboard brings review, editing and approval into one workflow, supported by automated notifications. The embedded directory gives the team control over content while keeping the customer experience connected to the store.
Pointer and Hound wanted to help customers find the right fit by seeing their products on dogs similar to their own. The Pack turns customer photos, dog measurements and purchase history into a browsable directory within the existing Shopify store.
Playceholdr shaped the requirements into a detailed scope and solution before building the custom app. Customers submit profiles through their existing Shopify accounts, with purchased products available to select. An admin dashboard brings review, editing and approval into one workflow, supported by automated notifications. The embedded directory gives the team control over content while keeping the customer experience connected to the store.
